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Dollar Store Merchandise was Last modified: April 17, 2018; "Next Update May 1st 2018"!!
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As big retailers swoon, dollar stores enjoy boom
By Jeff Swiatek

As mainline retailers throttle down on store openings, dollar stores continue to expand, catering to the growing numbers of shoppers looking to save money on everything from tools to toys to bath supplies.

"Dollar stores are one of the few stores right now that are expanding. They typically do well when the economy is not going well," said Mark Perlstein, a principal at Sitehawk Retail Real Estate Group in Indianapolis.
All three of the large, publicly traded dollar store chains that operate in the Indianapolis area have ambitious expansion plans on their books.

Dollar General is building two new stores in Indianapolis, as the Tennessee-based discounter moves ahead with plans to build 200 new stores and remodel another 400 nationwide in 2008. Dollar General has 303 stores in Indiana.

Family Dollar is building a new Southside store, one of 200 store openings the North Carolina-based chain plans in 2009. Family Dollar, which has 195 Indiana stores, also is plowing money into store renovations as it adds refrigerated foods to its offerings.

Dollar Tree is on an expansion tear as well, adding 201 new stores so far this year nationwide. The Virginia-based chain hasn't announced any expansion plans for the Indianapolis area, where it has 24 stores. Dollar Tree has 97 stores overall in Indiana.

Known in the retail trade as "super discounters," dollar stores aim to undersell mainstream retailers by stocking leftovers, low-priced house brands, time-dated products at the end of their shelf life, or surplus goods or overruns acquired at sharply discounted wholesale prices.

Even as they thrive as retailers of last resort, dollar stores are upgrading their image by standardizing their merchandise mix and spiffing up their stores.

"We want our stores to be consistent," said Tawn Earnest, spokeswoman for Dollar General, which is remodeling stores to look more alike and stock more of the same items. "If you find Head & Shoulders at our store one week, you'll find it every week," she said.

Perlstein said dollar store operators tend to prefer spaces of 6,000 to 12,000 square feet near big-box retailers, to feed off competitors' customers. "They like to be near Wal-Mart, near Target, being where the traffic-generators are," he said.

The typical Dollar General store draws customers from a five-mile radius and an average shopping trip lasts just 10 minutes, Earnest said. "People are short on time, they are short on money," she said.

Family Dollar not only is adding food coolers to sell consumer staples, such as milk, eggs, cheese and lunch meats, but in the past few years more of its stores have switched from a cash-only policy to accepting food stamps and credit and debit cards, said spokesman Josh S. Braverman.

Perlstein, the retail broker, said he sees dollar stores increasingly moving into smaller towns, while being one of few retailers spending money on store expansions during the current economic downturn. "Retailers right now, there are so many that have halted expansions entirely. Dollar stores have not been affected at all," he said.

At Dollar Tree -- where everything still sells for $1 or less, unlike other dollar stores that often sell items for more than a buck -- refrigerated foods are now offered in a third of its 3,572 stores. Sales of food and other consumable goods -- namely cleaning supplies and health- and beauty-care items -- have risen to 42 percent of sales this year, compared with 39 percent a year ago, said spokesman Timothy Reid.

"We are relevant to the times. We really are," he said.



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Last modified: April 17, 2018