Dollar Store Aroma and Fragrance

The market for home aroma and fragrance products has exploded in the first part of the 21st century. In fact, this industry reached $8.3 billion in sales in 2018. This has translated into increased profits for many dollar stores, especially those that cater to women in their mid 20s and 30s--the group most likely to purchase scented products for their homes.

Dollar stores can carry a wide range of aroma-and-fragrance products, including perfumes, glass or ceramic aroma lamps, incense burners and essential oils. These stores purchase these items at extremely low wholesale prices and offer them for $1 or even less.

A Wide Variety of Aroma-and-Fragrance Products and the Customers Who Buy Them

Aroma lamps, often made from glass, soapstone, ceramic, or pewter, are usually decorative as well as functional. These lamps feature shallow depressions in which users can place essential oils or a mixture of potpourri and water. Then, the user lights a small tea candle to place under the fragrance product. The heat from the candle amplifies and diffuses the scent around the room.